September 17, 2007
Studying Internet Technophobes
A group of psychologists are being hired by BT, a large Internet provider in the UK, to study individuals who are reluctant or fearful of using the Internet.
Statistics on UK net use suggest that 39% of households do not have web access and some preliminary research suggests that for some people, using the Net is very stressful.
The study will attempt to ascertain feelings, attitudes and approaches to the Internet by a small group of 'technophobes.' Participants will be coached about using the Internet and examine why they are reluctant. In addition, readings of physiological changes will be taken when they go online.
To acquaint them with online life, subjects have been given a broadband link, a laptop, webcam and a digital camera. A two-month training plan has also been developed that will introduce them to what they can do on the Net.
The participants will also be encouraged to record their experiences on video or in still images and comment on what they discover. Their videos and images will be shown on the "Journey to Inclusion" website documenting the project.
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Posted by rsk at September 17, 2007 08:50 AM