September 27, 2007
Use of Online Healthcare Tools
According to a recent study of consumer's use of online health care tools, the most popular tool was a search for a physician or a facility. The study population were 3,403 non-elderly, commercially insured US consumers who use online health care tools. The survey found that 23% of respondents use health plan selection tools, 19% use online health risk assessments, and 12% use drug quality comparison tools. Interestingly, 18% of responders said that they have used online drug cost comparison tools, and 34% of those said that they were confident that they were making the right decision by using the drug cost comparison tool. Nine percent of respondents said they have used a hospital quality comparison tool, while another 9% said they have used health care cost information tools.
The survey was conducted by Forrester Research in the second quarter of 2007.
Source: iHealthBeat
Posted by rsk at September 27, 2007 01:42 PM